Virtual reality (VR) and Augmented Reality (AR) have undergone technical evolutions over
the last few decades including improvements in immersion and the feeling of telepresence …

In a post-COVID landscape, building interest and evoking positive emotions toward tourism
products are vital for destination recovery. As a result, interest and opportunity for the use of …

There are numerous arguments regarding the attitudes of different tourists and scenic
destination managers regarding virtual tourism. However, it remains difficult to understand …

Consumer behavior is changing as a result of the COVID-19 pandemic, thus compelling
attraction sites to find new ways of offering safe tours to visitors. Based on protection …

Abstract The arrival of Virtual-Reality, Augmented-Reality, and Mixed-Reality technologies is
shaping a new environment where physical and virtual objects are integrated at different …

In the digital age, virtual reality (VR) has become a new tool for destination marketing.
Building on flow theory and the stimuli-organism-response model, this study examined the …

Virtual Reality (VR) has been regarded as a highly effective technology that enables people
to gain enjoyable and immersive information about museum collections. Drawing from the …

The rapid development of virtual reality (VR) technology offers opportunities for a
widespread consumption of VR tourism content. It also presents challenges to better …

Despite the growing interest and discussions on Virtual Reality (VR) and Augmented Reality
(AR) in tourism, we do not yet know systematically the knowledge that has been built from …

Purpose Emerging technologies, such as virtual reality (VR), have been influencing both the
tourism supply side and tourists alike. The purpose of this study is to analyse VR research in …