In the competitive electronic service (e-service) context, favourable consumer perception
about performance is the key to success and marketers are keen to explore consumers' …

Purpose In this study, we have collected the response from 200 private university lecturers in
Kurdistan Region of Iraq. In order to test the hypotheses, we have proposed structural …

Purpose The purpose of this paper is to understand the dimensions of the e-fulfillment
process and its influence on customers in pure e-tailing; to classify the pertinent literature …

Purpose The purpose of this paper is to examine e-service quality (E-SQ) of online shopping
in Pakistan using “ES-QUAL scale.” Moreover, in this study, the relationship of E-SQ with e …

Intense competition drives e-tailers to search for radically new ways to maintain and
increase their market share. Drawing on Bagozzi's appraisal→ affective response→ …

In recent years, technology adoption has been seen as a critical and distinct topic in e-
commerce research. Looking at the challenges in technology adoption faced by banking …

Purpose The purpose of this paper is to examine the dimensions of e-service quality, its
effects on e-satisfaction and e-trust and its impact on behavioural and attitudinal loyalty in …

With remarkable growth of ICT development and the Internet popularity, the widespread use
of the electronic service is becoming inevitable. Furthermore, as the user adoption plays an …

Value co-creation has become an essential strategy in business that encourages customer
involvement in creating products that meet customer demands and have superior value …

Cloud computing is a recent and significant development in the domain of network
applications with a new information technology perspective. This study attempts to develop a …