This study incorporates the social influence with the conceptualizations from the coping
theory to investigate tourists' disposition towards mobile payment system (MPS). The data …

The growing prominence of Human-Computer Interaction and Artificial Intelligence has
propelled the popularity of virtual influencers in social media. Nevertheless, the widespread …

Purpose Aiming to address the problem in which practitioners mindlessly prioritise the
reputation of social media influencers (SMIs) over ensuring proper congruence between the …

Over the last decade, mobile commerce (m-commerce) has disrupted the existing business
industries via various m-commerce applications. Although the popularity of m-commerce …

Purpose This paper aims to highlight the effect of mobile commerce (m-commerce) ubiquity
on usage behavior as well as the mediator mechanism of brand trust between ubiquity and …

While offering novel user experiences, the Metaverse introduces complex cybersecurity
challenges due to the sophisticated interaction of augmented reality (AR), virtual reality (VR) …

Purpose This study strives to better understand resistance to chatbots in the banking sector.
To achieve this, it proposes a model based on the paradigm of resistance to innovation and …

As a result of a consumer's online purchase search task, the combination of keywords plays
a crucial role in decision-making and sales on e-commerce platforms. The current research …

Today's fast-changing digital world has increased interest in using artificial intelligence (AI)
and innovative technological tools across various sectors. However, this surge in …