There are both formal and informal cries that UTAUT and by association the stream of
research on technology adoption has reached its limit, with little or no opportunities for new …

Social influence plays a significant role in shaping consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …

Social media has become a useful tool for learning and teaching due to its functions for
knowledge sharing, such as documents exchange, virtual communication, and knowledge …

The present study is grounded in social exchange theory and resource exchange theory. By
exploring customers' satisfaction with chatbot services and their social media engagement, it …

Digital celebrities found on social media platforms are found to be successful in endorsing
brands and products, and influencing purchase intentions of their followers. However …

This study develops and empirically tests a theoretical model of artificially intelligent (AI)
device use acceptance (AIDUA) that aims to explain customers' willingness to accept AI …

Social media usage can impact its users' mental and physical health. In particular, social
media challenges, activities performed by an individual or a group that are uploaded to a …

Social media is being increasingly used as a platform to conduct marketing and advertising
activities. Organizations have spent a lot of time, money, and resources on social media ads …

Digital assistant is a recent advancement benefited through data-driven innovation. Though
digital assistants have become an integral member of user conversations, but there is no …

In the 21st century, green consumption has risen into a global trend, which inclines cosmetic
companies to be more environmental-friendly and to have a larger green product portfolio to …