The conceptual framework for our analysis is the approach to environmental psychology first
introduced by different authors in 1974. Subsequently in 1982 this concept was applied to …

Music is a pervasive cultural practice that has been present in ancient civilizations through to
the present, yet its evolutionary significance has not been unequivocally determined. One …

Music has the power to influence mood and food-related behaviors, including taste
perception, appetite and food choices. Among the many technical variables, music tempo is …

Advertising is a type of paid media in which people can promote their products and services
through mainstream or social media platforms. It turns out to be progressively mainstream as …

This paper focuses on unravelling the impact of atmospherics on shopper purchase
behaviour in emerging markets like Nigeria and attempts to isolate the atmospheric cue that …

Objetivo do estudo: O objetivo desta pesquisa é apresentar as características dos artigos
que analisam a Airbnb publicados nos principais periódicos científicos internacionais e nos …

This research paper was conducted to identify and analyze the relationship between
background music at stores and the impulse buying behaviour of young customers in Viet …

This paper aims to explore the process by which the influence of retail environment,
especially the music on consumer perception and behaviour in eight malls. The data was …

Among all industries, one of the characteristics of recent years is the growth of e-commerce.
As the number of internet users continues to grow and more retailers transition to online …

This field research study examines the relationship of pleasant atmospheric music in a
variety of retail and service environments with music-retail congruence, consumer …