Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

Digitalization is a powerful engine for economic growth in the world. In 2018, digitally
transformed firms represented 13.5 billion US dollars of global GDP and, towards the end of …

The digital transformation fostered by the increasing leverage of artificial intelligence (AI)
has been a critical influencing factor unleashing the next wave of enterprise business …

The rapid development of technology has drastically changed the way consumers do their
shopping. The volume of global online commerce has significantly been increasing partly …

Purpose This study aims to empirically investigate the relationship between artificial
intelligence (AI) in marketing (AIM) and business performance from the resource-based view …

Purpose Technology has been witnessing a rapid growth. The advent of artificial intelligence
has further enhanced the satisfaction level of consumers, which makes it even more vital in …

Purpose Product development process (PDP) in the context of Industry 4.0 may present
several marketing implications. To understand these implications, the purpose of this study …

New internet-based technologies have changed the way business enterprises handle
marketing, discovery, transaction processing, and product and customer service processes …

This study addresses how AI will change the development of content marketing. Content
marketing refers to marketing strategies executed by the means of creating and releasing …

Artificial intelligence (AI) is revolutionizing business by allowing companies to perform more
efficiently and effectively while using much fewer resources. Organizations are increasingly …