In the retail environment, attention is requisite to purchase, attention being the collection and
assessment of stimuli from our senses (visual stimuli are generally the most important) for …

Technological advances in eye tracking methodology have made it possible to unobtrusively
measure consumer visual attention during the shopping process. Mobile eye tracking in field …

Several current trends in the fashion retail and marketing landscape are associated with the
ongoing digital revolution, including the increasing tendency for fashion retailers to adopt …

Gaze object prediction is a newly proposed task that aims to discover the objects being
stared at by humans. It is of great application significance but still lacks a unified solution …

We present GlassesViewer, open-source software for viewing and analyzing eye-tracking
data of the Tobii Pro Glasses 2 head-mounted eye tracker as well as the scene and eye …

The objective of this exploratory study is to discover the relations between visual attention to
an architectural work and the subjective experiences produced during its observation. A …

This study aims at investigating how consumers experience the retail environment visually,
thus establishing a foundation for deeper insights into visual merchandising strategies …

The physical layout of a retail store is known to influence the attitude and behavior of
shoppers and affect store performance. An important role of the store's layout is to expose …

A Handbook of Process Tracing Methods demonstrates how to better understand decision
outcomes by studying decision processes, through the introduction of a number of exciting …

Eye tracking studies have analyzed the relationship between visual attention to point of
purchase marketing elements (price, signage, etc.) and purchase intention. Our study is the …