M Giacomarra, A Galati, M Crescimanno… - British Food …, 2020 - emerald.com
Purpose This systematic review aims to investigate how geographical cues affect wine consumers' behaviors, with reference to the New and Old Worlds, and accordingly, how are …
Seniors are substantial users of mobile devices to communicate and participate in mobile social network sites (MSNS) to interact, but there has been little theoretically based …
Purpose The aim of this paper is to consider place as a value proposition, in the context of Resource-Advantage Theory, by analysing the concept of terroir, including its antecedents …
This paper explores brand management decisions concerning the terroir product of an authentic beer brand. Findings are based on a single case study of a Greek microbrewery …
Purpose This paper aims to model consumers' decision to use halal logo on packaged food products. The model primarily tests the importance of country of origin (COO) of a halal logo …
KFX Ho, F Liu, L Tarabashkina - Asia Pacific Journal of Marketing and …, 2023 - emerald.com
Purpose The effects of country-of-origin (COO) cues on product evaluations are well documented. However, research on the relative effects of COO compared to other …
This study advances the field of sustainability and origin-related attributes with an analysis of the role of a carbon reduction claim in consumer choice when it is labelled in conjunction …
The concept of authenticity is gaining interest in research and managerial practice. While the focus has been on the supply side, investigating factors that make brands authentic, the …
M Andéhn… - Journal of Travel …, 2021 - journals.sagepub.com
Agritourism is emerging as a common solution to sustain agriculture-based communities bereft of economic viability. Drawing from the intersecting literature of product country-of …