Social media comprises communication websites that facilitate relationship forming between
users from diverse backgrounds, resulting in a rich social structure. User generated content …

Much of the research on Business Intelligence (BI) has examined the ability of BI systems to
help organizations address challenges and opportunities. However, the literature is …

Nowadays social network influencers play an important role in marketing by introducing
products to their audience. In this article, we investigate the persuasion cues related to …

The increased availability of social media big data has created a unique challenge for
marketing decision-makers; turning this data into useful information. One of the significant …

In tourism, customer engagement has been found to boost loyalty, trust and brand
evaluations. Customer engagement is facilitated by social media, but neither of these …

Consumer-generated content has provided an important new information medium for
tourists, throughout the purchasing lifecycle, transforming the way that visitors evaluate …

The previous experience of customers is assessed by textual reviews and ratings to reflect
their levels of satisfaction with the service or product. Online reviews and ratings have …

As new applications of artificial intelligence continue to emerge, there is an increasing
interest to explore how this type of technology can improve automated service interactions …

The airline industry operates in a highly competitive market, in which achieving and
maintaining a high level of passenger satisfaction is seen as a key competitive advantage …

In the strategic management field, dynamic capabilities (DC) such as organizational agility
are considered to be paramount in the search for competitive advantage. Recent research …