Given the rapid proliferation of digital technology, social media has become a key digital
marketing strategy to promote business products, with the ultimate aim of maximising profits …

The use of mobile devices continues to change the in‐store shopping experience and
constantly increases curiosity among academics and retailers. However, in spite of the …

Whilst M-commerce is having a major influence in the way businesses and consumers
interact, mobile shopping service quality (MS-SQ) has been understudied in the literature …

In the digital era, the offer of multiple shopping channels in the retail sector has been
improved, and customers are changing their shopping habits. For this reason, supermarkets …

Retailing is witnessing a transformation due to rapid technological developments. Retailers
are using smart technologies to improve consumer shopping experiences and to stay …

This review aims to examine the latest research on online customer experience (OCE),
which can be defined as consumer's cognitive, emotional, and behavioral response to …

Scientifically judging and comparing different mobile e-commerce retailing applications
(apps) are essential to increase online shopping efficiency and enhance design for system …

This study proposes and applies an extended technology acceptance model (TAM) that
incorporates brand equity and website quality as determinants of perceived usefulness and …

The ongoing COVID-19 pandemic is disrupting the fashion industry and forcing fashion
businesses to accelerate their digital transformation. The increased need for more …

Smart retail technologies have the potential to improve the customer retail experience by
providing superior and personalized retail services. However, when shoppers have to deal …