The value of online surveys: A look back and a look ahead
Purpose The purpose of this paper is to present a detailed and critical look at the evolution
of online survey research since Evans and Mathur's (2005) article on the value of online …
of online survey research since Evans and Mathur's (2005) article on the value of online …
Data-driven meets theory-driven research in the era of big data: Opportunities and challenges for information systems research
The era of big data provides many opportunities for conducting impactful research from both
data-driven and theory-driven perspectives. However, data-driven and theory-driven …
data-driven and theory-driven perspectives. However, data-driven and theory-driven …
Big data analytics adoption: Determinants and performances among small to medium-sized enterprises
Big data analytics (BDA) adoption is a game-changer in the current industrial environment
for precision decision-making and optimal performance. Nonetheless, the determinants or …
for precision decision-making and optimal performance. Nonetheless, the determinants or …
The role of artificial intelligence and data network effects for creating user value
Some of the world's most profitable firms own platforms that exhibit network effects. A
platform exhibits network effects if, the more that people use it, the more valuable it becomes …
platform exhibits network effects if, the more that people use it, the more valuable it becomes …
Competitive Advantage through Artificial Intelligence: Toward a Theory of Situated AI
A Kemp - Academy of Management Review, 2023 - journals.aom.org
How can firms establish competitive advantages using artificial intelligence (AI)? Although AI
is beginning to permeate business activities, our understanding of how AI can be used to …
is beginning to permeate business activities, our understanding of how AI can be used to …
The digital transformation of business. Towards the datafication of the relationship with customers
C Fernández-Rovira, JÁ Valdés, G Molleví… - … Forecasting and Social …, 2021 - Elsevier
Research presents an analysis of the most recent literature focused on digital transformation
in business with special emphasis on the area of marketing. Within the framework of the …
in business with special emphasis on the area of marketing. Within the framework of the …
[HTML][HTML] Deep learning in business analytics and operations research: Models, applications and managerial implications
Business analytics refers to methods and practices that create value through data for
individuals, firms, and organizations. This field is currently experiencing a radical shift due to …
individuals, firms, and organizations. This field is currently experiencing a radical shift due to …
[HTML][HTML] Understanding FinTech start-ups–a taxonomy of consumer-oriented service offerings
The financial sector is facing radical transformation. Leveraging digital technologies to offer
innovative services, FinTech start-ups are emerging in domains such as asset management …
innovative services, FinTech start-ups are emerging in domains such as asset management …
[图书][B] Essentials of business research methods
In an era of big data and data analytics, how can managers make decisions based on
almost unlimited information, not to mention hiring and retaining individuals with the …
almost unlimited information, not to mention hiring and retaining individuals with the …
Increasing firm agility through the use of data analytics: The role of fit
Agility, which refers to a dynamic capability within firms to identify and effectively respond to
threats and opportunities with speed, is considered as a main business imperative in …
threats and opportunities with speed, is considered as a main business imperative in …