Metaverse in marketing and logistics: the state of the art and the path forward
Purpose Ever since its emergence, the metaverse has presented opportunities and
disruptions to every stakeholder, including individual users and organizations. This article …
disruptions to every stakeholder, including individual users and organizations. This article …
The power of sensory marketing in advertising
Highlights•Mental simulation and mental imagery evoked by ad visuals enhance ad
effectiveness.•Multi-sensory stimulation in ad copy enhances actual taste …
effectiveness.•Multi-sensory stimulation in ad copy enhances actual taste …
Psychological determinants of users' adoption and word-of-mouth recommendations of smart voice assistants
Individuals are increasingly using Smart Voice Assistants (SVA) to derive functional,
hedonic, and symbolic benefits. SVA adoption is in the nascent stage and we have little …
hedonic, and symbolic benefits. SVA adoption is in the nascent stage and we have little …
Branding in a hyperconnected world: Refocusing theories and rethinking boundaries
V Swaminathan, A Sorescu… - Journal of …, 2020 - journals.sagepub.com
Technological advances have resulted in a hyperconnected world, requiring a
reassessment of branding research from the perspectives of firms, consumers, and society …
reassessment of branding research from the perspectives of firms, consumers, and society …
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Prior studies on the in‐store experience focus on the impact of store atmosphere. Sensory
marketing and brand experience, on the other hand, have been found to be significant in …
marketing and brand experience, on the other hand, have been found to be significant in …
Digital sensory marketing: Integrating new technologies into multisensory online experience
People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
Examining tourism consumers' attitudes and the role of sensory information in virtual reality experiences of a tourist destination
The purpose of this research is twofold: firstly, we aim to understand the role of virtual reality
(VR) in influencing tourism consumers' attitudes toward a tourist destination and, secondly …
(VR) in influencing tourism consumers' attitudes toward a tourist destination and, secondly …
[HTML][HTML] Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience
Virtual technologies will change the way we consume in the digital environment in the future.
Such technologies can provide consumers with a multi-sensory experience in contrast to the …
Such technologies can provide consumers with a multi-sensory experience in contrast to the …
Let me imagine that for you: Transforming the retail frontline through augmenting customer mental imagery ability
The rapid development of augmented reality (AR) is reshaping retail frontline operations by
enhancing the offline and online customer experience. Drawing on mental imagery theory …
enhancing the offline and online customer experience. Drawing on mental imagery theory …
Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions
Applying the theory of embodied cognition as the research framework, the purpose of the
current study was to explore the influence of virtual wine tours on young consumers' wine …
current study was to explore the influence of virtual wine tours on young consumers' wine …