This study examines and verifies effects of media content and format on visitors' responses
to sustainable tourism interpretations in two World Natural Heritage Sites. It differentiates …

Research on overeating assumes that pleasure must be sacrificed for the sake of good
health. Contrary to this view, the authors show that focusing on sensory pleasure can make …

Augmented reality smart glasses (ARSGs) promise to enhance consumer experiences and
decision-making when deployed as in-store retail technologies. However, research to date …

This study asserts that conceptualizing sensory brand experience (SBE) as an independent
construct is critical to expanding our understanding of experiences provided by brands. To …

Persuasion success is often related to hard-to-measure characteristics, such as the way the
persuader speaks. To examine how vocal tones impact persuasion in an online appeal, this …

El rápido desarrollo de mercados con productos competitivos de difícil diferenciación y
consumidores mejor informados que demandan experiencias memorables, justifican …

Recommender systems are used in e-Commerce websites to make product
recommendations or deliver personalized content to users. We constructed a beer …

The inability to touch products is a fundamental shortcoming in online shopping because
humans typically use the sense of touch to evaluate the utilitarian product functionality and …

Research on overeating and self-regulation has associated eating pleasure with short-term
visceral impulses triggered by hunger, external cues, or internal emotional urges. Drawing …

Purpose Sensory experience profoundly impacts consumer cognition and behavior. This
paper aims to illuminate the structure and development of sensory and experiential …