How do situations influence food desire? Although eating typically occurs in rich background
situations, research on food desire often focuses on the properties of foods and consumers …

Consumers are often surrounded by somatosensory (eg, warmth) and visual (eg, color)
information. For example, consumers often see light-colored goods under warm conditions …

Research in sensory marketing provides evidence for the significant potential of sensory
imagery to create sensory consumer experiences. Particularly in the context of food and …

Purpose This study aims to investigate the impact of firms' information system management
capabilities on competitive performance for achieving sustainable development goals …

Many mobile applications use push notifications and reminders to explicitly educate, remind,
and motivate users to perform healthy behaviors. However, users do not always act …

This research examines the effect of social exclusion on consumers' preferences for visual
density. Based on seven experimental studies, we reveal that consumers who perceive …

Despite recognizing the importance of virtual brand community (VBC) and the existence of
different types of electronic word-of-mouth (eWOM) behaviors (eg, opinion giving, opinion …

Marketing as a discipline has evolved with the unintended consequences of making
consumers spend more and buy things they do not need, resulting in significant consumer …

Precision marketing is faced with multiple levels of problems, such as pollution of the data
environment and unscientific algorithms, which need to be sorted out urgently. Based on …

While anecdotal evidence suggests that consumers maintain an association between high‐
status products and cold temperature, no research has empirically examined this linkage …