Due to rapid technological developments, the metaverse is quickly garnering attention from
all areas of retailing. With a projected market of $800 billion by 2024, the metaverse is …

Recent years have witnessed a global trend toward the metaverse. The metaverse is a
collection of immersive and interconnected digital spaces in which users can interact …

This work offers a multidisciplinary perspective on the Metaverse, focusing on its potential
implications for consumer behavior. We begin by proposing a conceptualization of the …

Drawing upon the source credibility theory, interactivity theory, gratification-opportunities,
with the overarching theory of belief-attitude-behavioral chain, this study investigates the …

The Metaverse has the potential to form the next pervasive computing archetype that can
transform many aspects of work and life at a societal level. Despite the many forecasted …

This study aims to explore the role of avatars in mediating users with the metaverse
environment. This study applies the construal level theory and source attractiveness model …

In this paper we explore the importance of platform governance. We discuss various
problems of centralized architecture in the context of the metaverse or sharing economy …

The metaverse connects the physical and digital worlds to improve the consumer
experience, but little is known about how consumers respond to branded virtual worlds in …

In recent years, the metaverse has garnered significant attention as a term referring to a
network of 3D virtual worlds that integrate elements of both physical and digital worlds …

Purpose Ever since its emergence, the metaverse has presented opportunities and
disruptions to every stakeholder, including individual users and organizations. This article …