Moral psychology was shaped around three categories of agents and patients: humans,
other animals, and supernatural beings. Rapid progress in artificial intelligence has …

Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

Purpose Extant research mainly focused on potentially negative customer responses to
service robots. In contrast, this study is one of the first to explore a service context where …

The present research demonstrates how consumer responses to negative and positive
offers are influenced by whether the administering marketing agent is an artificial …

Purpose Artificial intelligence (AI) technology has revolutionized customers' interactive
marketing experience. Although there have been a substantial number of studies exploring …

Customers in sales processes increasingly encounter automated sales agents (ASAs) that
complement or replace human sales agents (HSAs). Yet, little is known about whether, how …

Although companies increasingly are adopting algorithms for consumer-facing tasks (eg,
application evaluations), little research has compared consumers' reactions to favorable …

Artificial intelligence (AI) is pervading the government and transforming how public services
are provided to consumers across policy areas spanning allocation of government benefits …

Artificial intelligence (AI) applications in the market have become a buzzing trend. The
current research proposed that consumers feel less empathy toward AI (vs. human) …

This study measures the effects of chatbot anthropomorphic language on customers'
perception of chatbot competence and authenticity on customer engagement while taking …