Background Previous studies on augmented reality‐enriched learning and training indicated
conflicting results regarding the cognitive load involved: some authors report that AR can …

Immersive technologies have been shown to significantly improve learning as they can
simplify and simulate complicated concepts in various fields. However, there is a lack of …

Consumers with a high autotelic need for touch tend to experience deprivation because they
cannot touch products while shopping online. Augmented reality (AR) in retail allows …

Virtual and augmented reality are changing how companies interact with customers.
However, previous research has paid little attention to compare their effectiveness. This …

Augmented reality (AR) provides additional information to the reality of sportspeople, and
might offer supplementary advantages compared to other technologies. The goals of this …

With the continuously growing usage of collaborative robots in industry, the need for
achieving a seamless human–robot interaction has also increased, considering that it is a …

Augmented reality (AR), as a consumer-centric technology, helps businesses by providing
new consumer experiences at the purchase occasion. However, we do not know the …

Purpose The purpose of this paper is to examine the impact of augmented reality (AR) on
retailing by conducting thematic analysis on variables studied in the existing literature …

The CNC machine operates based on a numerical control program generated semi-
automatically by a Computer Aided Manufacturing (CAM) system or manually by the …

This systematic review of the literature focuses on the use of AR and its impacts in the
marketing area. It provides a multidisciplinary, up‐to‐date synthesis of the literature and an …