The application of augmented reality (AR) is receiving great interest in e-commerce, m-
commerce, and brick-and-mortar-retailing. A growing body of literature has explored several …

Augmented Reality (AR) is a technology that allows virtual elements to be superimposed
over images of real contexts, whether these are text elements, graphics, or other types of …

Purpose This paper aims to propose a conceptual model to examine the effect of an
augmented reality (AR)–based product display (vs a picture-based product display) on …

The implementation of usability in mobile augmented reality (MAR) learning applications
has been utilized in a myriad of standards, methodologies, and techniques. The usage and …

Fiducial markers play a fundamental role in various fields in which precise localization and
tracking are paramount. In Augmented Reality, they provide a known reference point in the …

Currently, augmented reality (AR) is one of the emerging technologies which is being widely
used in the education sector. In engineering drawing, AR has been implemented to enhance …

We analyze the effect of using smiling/non-smiling and stock photo/non-stock photo pictures
in persona profiles on four key persona perceptions, including credibility, likability, similarity …

The paper presents the current state of using augmented reality (AR) in the sectors of food
analysis and food promotion through products and orders. Based on an extensive literature …

The paper describes the process of designing a simple fiducial marker. The marker is meant
for use in augmented reality applications. Unlike other systems, it does not encode any …

In marker-based augmented reality (AR) systems, markers are usually relatively
independent and predefined by the system creator in advance. Users can only use these …