This paper presents a comprehensive review of the evolving landscape of digital marketing
in the era of the Internet of Things (IoT). As IoT technology continues to permeate various …

This research aims to assess the impact of lean and agile operational strategies on
improving order winners in the food service industry in the UAE. Research disclosed a few …

The current research seeks to investigate retail online buying behaviour with the emerging
role of emotional intelligence and customer perception in the retail industry in the UAE. To …

To provide empirical evidence on improved customer happiness with the impact of
information sharing and delivery time in the retail banking sector in the UAE. The concepts of …

This empirical investigation aimed to examine social media marketing's impact on online
buying behavior via its mediating effect on customer perception in the Abu Dhabi retail …

La presente investigación muestra información relevante para poder adentrarnos en la
situación actual de las mypes en América Latina, respecto al uso de estrategias de …

This research is aimed to assess the business analytics impact on marketing performance
with mediating role of digital marketing. In order to evaluate the variables, the data was …

This study aimed to look into FinTech adoption in Jordan. Three predictors were
hypothesized to test their impact on behavioral intention: perceived ease of use, financial …

Objectives: A research imperative emerged to address the nuanced landscape of perceived
social media scams, with a focal emphasis on the indispensable facet of influencers' …

Tujuan–Penelitian ini bertujuan untuk memahami peran mediasi Customer Engagement
dalam hubungan antara strategi pemasaran digital dan Food Quality terhadap tingkat …