Purpose This paper aims to analyse the unified theory of acceptance and use of technology
(UTAUT) and UTAUT2 constructs used in research on information and communication …

Purpose The present study aims to examine the relationships between digital business
transformation, organizational learning, frugal innovation and Small and Medium …

Purpose Digital entrepreneurship is a highly topical, sub-specialist and contemporary
branch of entrepreneurship which is providing ever-increasing range of platforms for …

Purpose Bicycle sharing offers a novel way to create smart and sustainable mobility
solutions for the future. The purpose of this study is to draw on the Unified Theory of …

This study aims to examine and explain the role of brand love in mediating the effect of
intensive distribution and promotion of social media on brand loyalty and e-WOM. The …

In response to investigating the role of IT on entrepreneurs, this research increases the
understanding of the impact of online social capital created and developed on social media …

Since the emergence of COVID-19, the interruption of non-core activities negatively affected
the entire world economy so that companies in emerging countries had to adapt to the “new …

Combining online and offline data collection during six months of ethnographic fieldwork in
Southern Mozambique in early 2021, this paper explores how media and its everyday use in …

Purpose This paper aims to examine the emergence of digital entrepreneurship in a conflict
environment to explore the emancipatory potential of digital technology in a rare context …

This paper intends to better understand the pre-exercise of modeling for direct marketing
response prediction and assess the predictive performance of machine learning. For this …