The following study was conducted to determine the impact of social media marketing on
building brand loyalty through customer engagement in Jordan. The current trend of using …

In this study we investigate whether Facebook fan-page posting types and topics have a
significant effect on engagement. More specifically, the media type and content theme of …

Social commerce is considered highly significant in today's online market, especially for
consumers looking for popular channels to purchase products, including cosmetics. It serves …

Given the intensive rivalry in the service industry, customer engagement has become a vital
concern for the banking sector. This study investigates to what extent do customer …

This study examines the influence of social advertising on the buying behavior of Malaysian
consumers along with the moderating role of gender and education. We use our own …

Las redes sociales están formadas por las conexiones que las personas con intereses en
común tienen a través de una plataforma virtual como Facebook e Instagram, las cuales les …