This study applies and builds on the Use and Gratification (U&G) theory to explore consumer
acceptance of applied artificial intelligence (AI) in the form of Chatbots in online shopping in …

Customer service plays a crucial role for a company. As an important aspect of e-commerce
companies, they would be required to directly interact and try to solve customers' problems …

In the era of digital ascendancy and economic integration, electronic business (e-business)
within the tourism sector has emerged as a pivotal element in the transformation of market …

The ability of artificial intelligence (AI) to take on complex tasks can facilitate humans' life, but
also raise concerns about AI replacing the human workforce. Acceptance and prior trust are …

With the continuous evolution of online education, online educational chatbots have become
an indispensable help between teachers and learners. Due to the unified answers, it is hard …

The increasing use of artificial intelligence (AI) systems in our daily life through various
applications, services, and products explains the significance of trust/distrust in AI from a …

Research investigating the acceptance of information systems mostly focuses on systems
designed for long-term use, rather than one-time or short-term use. However, short-term use …

The study investigates the substantial mediating role and moderating impact of user
proficiency levels on the relationship between pivotal factors and the acknowledgment and …

In The Facilitator's Guide to Immersive, Blended, and Hybrid Learning, veteran virtual trainer
and learning tech maven Cindy Huggett examines the role of a facilitator in immersive …

This study aims to examine the determinants that influence usage intention on ChatGPT
among university students in Malaysia by incorporating the Technology Acceptance Model …