Virtual reality is currently used to enhance travelers' experience, providing destinations,
attractions, and businesses with additional marketing tools, reshaping consumer …

Academic theories of entrepreneurship and applied theories of entrepreneurship have
historically been siloed. In this article, we connect the Lean Startup, a widely used and …

The spread of the COVID-19 pandemic in Italy has had disastrous effects on the national
economy. The hospitality sector has experienced a significant impact from the crisis: starting …

Interest in organizational agility (OA) and organizational improvisation (OI) has grown
steadily over time. This chapter reviews 240 articles, monographs, and book chapters …

Improvisational behavior is an individual's spontaneous and creative behavior in the face of
emergencies, using existing material and emotional resources to respond quickly and …

The emergence of large-scale digital platforms such as Facebook, Google Play and Apple
App Store around 2008 has created opportunities for independent entrepreneurs to offer …

The march toward fusing business with sustainability is articulated with the hope of offering
solutions to global environmental degradation. Green innovation is often regarded as an …

Much has been researched and written about the emergence of improvisation processes
within organizational contexts. Although still scarce, research on organizational …

The dynamics and complexity of the challenges of our work and lives result in a high number
of unpredictable situations. The phenomenon of improvisation describes actions performed …

Traditional approaches to organizational improvisation treat it as a merely functional
response to environmental constrains and unforeseen disruptions, neglecting its moral …