This literature review analyzes studies that deal with the meanings that consumers form about firms' family nature. Through the analysis of 83 papers, we highlight the importance of …
Purpose This paper aims to propose the concept of social terroir to help navigate phenomenological and epistemological conditions of small-scale food entrepreneurship …
This paper cross-fertilizes regional innovation and place branding studies using the firm as the focal point of theoretical and empirical exploration. It explores how business innovation …
While there is a growing interest in the tourism and hospitality literature on authenticity, evidence is scarce regarding how tourists judge the authenticity of restaurants at the pre …
KFX Ho, F Liu, L Tarabashkina - Asia Pacific Journal of Marketing and …, 2023 - emerald.com
Purpose The effects of country-of-origin (COO) cues on product evaluations are well documented. However, research on the relative effects of COO compared to other …
R Bowen, M Miller - Regional Studies, 2023 - Taylor & Francis
This paper explores the value of provenance representations in the marketing and promotion of craft beers, which have seen an increase in sales in recent years. A cross …
In this study we aim at exploring consumer valuation for craft beer brewed locally and made with locally grown hops. The research is motivated by the fact that, although existing …
B Carrillo, C Barbieri - Journal of Travel Research, 2024 - journals.sagepub.com
Major tourism destinations depending on iconic resources to draw tourists are seeking to diversify their offerings. Building upon neolocalism, craft-beverage tourism has emerged as …
N De Simone, P Russo, M Tufariello, M Fragasso… - Foods, 2021 - mdpi.com
Selected biological resources used as raw materials in beer production are important drivers of innovation and segmentation in the dynamic market of craft beers. Among these …