Research has emphasized the limitations of qualitative and quantitative approaches to
studying organizational phenomena. For example, in-depth interviews are resource …

In recent years, big data has emerged as one of the prominent buzzwords in business and
management. In spite of the mounting body of research on big data across the social …

Although scholars in management recognize the value of harnessing big data to
understand, predict and respond to future events, there remains little or very limited overview …

The increased availability of social media big data has created a unique challenge for
marketing decision-makers; turning this data into useful information. One of the significant …

This paper proposes a methodology for conducting importance-performance analysis (IPA)
through online reviews. The methodology is composed of three stages:(1) mining useful …

With the rapid advances in information technology, an increasing number of online reviews
are posted daily on the Internet. Such reviews can serve as a promising data source to …

The importance of data science and big data analytics is growing very fast as organizations
are gearing up to leverage their information assets to gain competitive advantage. The …

Online reviews have become a significant information source for business practitioners to
know about customers' opinions of their products or services. Previous studies examined …

This study furthers investigation into exactly how Social CRM (S-CRM) is different from
traditional CRM, and models the interrelationships between its capabilities. It is underpinned …

User-generated content (UGC) is becoming increasingly available on social media for a
wide range of products and services. Such UGC contains rich information about customer …