In this article, the role played by social media activity in moderating the link between
intended travel to 'Neom'in Saudi Arabia and the image of the city that travelers have will be …

This study investigates the impact of social media on tourists' destination decisions in a less
digitalized economy through the lens of the uses and gratification theory. Data was collected …

Four hundred domestic and international tourists visiting Kerala, India were typologised
using cluster and discriminant analysis into three clusters–'Enthusiastic …

Abstract Information and Communication Technology (ICT) has helped businesses in
hospitality and tourism industry to reduce costs, improve customer services as well as …

This paper aims to test the effect of structural relations between memorable tourism
experience, destination brand personality, destination place attachment and tourist …

Abstract Application of Innovative Technology (IT) has significantly altered the policy,
structure, strategy and role of the tourism and hospitality industry and its associated …

Bilgi ve iletişim teknolojilerinde yaşanan değişimler turizm endüstrisinin gelişmesinde
önemli rol oynamaktadır. İnternet ve sosyal medyanın gelişimi, insanların iletişim kurma …

Destination management organisations currently operate in an environment where online
media greatly influences travellers' decision-making. In this digital environment, electronic …

Social media has changed the way travellers see and experience their trips. It creates
opportunities for travellers to search for useful travel information, choose destinations and …

This study proposed enhancement on digital marketing tools and strategies of tourist
attractions in Quezon Province. It assessed the tourist satisfaction using the dimensions in …