A decade ago, we published an article in Business Horizons about the challenges and
opportunities of social media with a call to action:“Users of the world, unite!” To celebrate its …

Purpose This paper provides a structured literature review (SLR) about the effects of social
media technologies on entrepreneurship activities and processes, to identify relationships …

The COVID-19 pandemic has disrupted the customers habits of purchasing as well as
shopping behaviours. This study seeks to develop an integrated model of the critical role of …

Penelitian ini dilakukan untuk mengetahui strategi bisnis yang diterapkan oleh pelaku
Usaha Mikro, Kecil, dan Menengah (UMKM) dalam menghadapi pandemi covid-19. objek …

Di era digital seperti saat ini, tren pemasaran berkembang seiring dengan perubahan
teknologi yang semakin canggih. Pemasaran digital hadir sebagai suatu inovasi baru di …

The prevalence of online social networks has given rise to the emergence of social media
influencers (SMIs), so-called “Internet celebrities”. Celebrity endorsement, which can be an …

In recent years, the concept of customer relationship management (CRM) has undergone a
major change from being a strategy that focused solely on establishing financial bonds with …

Advertisers need to optimize their efforts on social networks to engage consumers
effectively. Existing literature on this topic has not yet explained how social network …

En los últimos años, el auge de las TIC ha desembocado en la dimensión que en la
actualidad tiene el marketing digital, entendido como la utilización de recursos tecnológicos …

Celebrity endorsements raised with short-form travel videos have nurtured a new channel
for tourism destinations. The present paper aims to identify the features of endorsers and the …