In the digital environment, key to corporate positioning is Digital Marketing (DM), linked with
factors such as innovativeness, proactiveness, organizational agility, and managerial …

Fog computing (FC) is a scalable and responsive computing paradigm that uses distributed
computing resources to provide efficient and localized data processing solutions to …

This study aims to analyze the factors influencing the adoption of Cloud Accounting for
SMEs. The sample size in this research is 276 respondents. The research method used is …

Environmental, social, and governance (ESG) have merged into an acronym and core value
of firms around the world. Based on the resource-based view (RBV), this research analyzes …

While offering novel user experiences, the Metaverse introduces complex cybersecurity
challenges due to the sophisticated interaction of augmented reality (AR), virtual reality (VR) …

Small and medium enterprises (SMEs) serve as pivotal drivers of global economic growth, a
consensus reiterated by influential scholars. Yet, a critical challenge impeding their progress …

This research delves into the complex dynamics of greenwashing communication (GC),
organizational transparency (OT), employee perception of greenwashing (EPG), and ethical …

This research examines the factors that influence the implementation of green procurement
in small and medium enterprises (SMEs), namely top management commitment, regulations …

In an era where environmental conservation is increasingly critical, identifying pathways
through which technological innovations like virtual reality tourism (VRT) can promote …

As a rapidly developing information technology in recent years, the metaverse has
significantly transformed how we live, learn, and work. In order to accelerate the use of …