We propose Contextual Perceived Value (CPV) of marketing offer as a new construct that
reflects Mobile Commerce (MC)-specific features. The primary contribution of this research is …

The purpose of the research is to verify how task characteristics for business and technology
characteristics, economic feasibility, technology readiness, organizational factors …

Despite the importance of mobile commerce (m-commerce) as an emerging channel of
communication, marketing, and sales in business, few studies address how consumers …

Purpose–Considering the significant necessity of organization's conformity with
environmental changes and also the importance of predicting the result of managerial …

Continuance usage of mobile government services in Tanzania has received less attention
in literature. Furthermore, mobility and reachability–the critical features of mobile services …

Purpose Although the use of e-book readers has become increasingly widespread, there
are few studies to evaluate e-book user behavior and satisfaction with commercial e-book …

The success of cloud computing adoption depends on several factors. These include how
well task requirements fit the features of the technology and how viable the technology is …

This research studies the values of m-commerce using a qualitative means-ends approach,
called Value-Focused Thinking. The conceptual foundation for this research is the Work …

Retaining consumers and facilitating their continuance are crucial for mobile service
providers. Based on the theories of task-technology fit (TTF) and use-context fit (UCF), a …

Today, exists an innovative thinking amongst the educators and learners in the use of e-
learning method in the Higher Education Institutions (HEIs) worldwide. Be that as it may, the …