This paper presents a mobile application usability conceptualization and survey instrument following the 10-step procedure recommended by MacKenzie et al.(2011). Specifically, we …
Mobile technologies enable marketers to target consumers by time and location. This study builds on a large-scale randomized experiment of short message service (SMS) texts sent to …
JD Wells, V Parboteeah, JS Valacich - Journal of the Association for …, 2011 - aisel.aisnet.org
With the proliferation of e-commerce, there is growing evidence that online impulse buying is an emerging phenomenon, which has been the focus of researchers from a variety of …
Understanding factors that influence online shopping and managing consumer relationships is not a trivial task for firms, considering the many pertinent factors that influence behavior …
T Chi - Journal of Internet Commerce, 2018 - Taylor & Francis
With the rapid development of apparel mobile commerce in the United States, more companies view mobile commerce as a new source of competitive advantage. Despite the …
Research has shown that employing social cues (eg, name, human-like avatar) in chatbot design enhances users' social presence perceptions and their chatbot usage intentions …
A significant amount of research has been published to date studying various measures and influence factors related to the user experience when browsing Web content on different …
Abstract Information system designers must consider the influence of users' intrinsic motivations, in addition to commonly studied extrinsic motivations, to ensure that users will …
CF Blanco, RG Sarasa… - European Journal of …, 2010 - Taylor & Francis
Online product presentation constitutes a key challenge for marketers and designers who want to satisfy consumers' needs. Visual and textual product information affect recognition …