Consumers disclose their private information to merchants when shopping online or
responding to marketing campaigns despite their privacy concerns. Such disclosure is …

This article aims to review the literature on customer relationship management (CRM)
research. This review article analyses the trends in CRM research, popular research topics …

This study explores the relationship between digital marketing practices, customer
satisfaction, customer involvement, and purchase intention. The focus is on the life …

Purpose The purpose of this paper was to examine the relationship between electronic
customer relationship management (E-CRM) and customer satisfaction through the …

This study assessed the use of E-SERVQUAL scale to construct e-Service Quality (e-SQ) for
internet banking services. In addition, it attempted to examine the effect of e-SQ on e …

Temporal data mining deals with the harvesting of useful information from temporal data.
New initiatives in health care and business organizations have increased the importance of …

ASIAN JOURNAL OF MANAGEMENT RESEARCH Role of social media marketing to enhance
CRM and brand equity in terms of purchase intenti Page 1 ASIAN JOURNAL OF MANAGEMENT …

A meta-analysis involving 42 articles was performed to study the existence of potential
contextual moderators of the relationship between information quality (IQ) and consumer …

This research examines and measures the outcomes of electronic customer relationship
management (e-CRM) system implementation in the Thai banking industry from customers' …

Sharing economy inspire people to share resources to produce more efficient economies. In
Indonesia, Sharing economy is predicted to grow rapidly and become a very promising …