Sustaining success: the power of relational bonding in building franchisee trust in South Korea's food service industry
DW Koo, SM Lee - Asia Pacific Journal of Marketing and Logistics, 2024 - emerald.com
Purpose Relationship marketing has emerged as pivotal, aiming to bolster collaboration and
reduce uncertainty for both franchisors and franchisees. However, understanding the …
reduce uncertainty for both franchisors and franchisees. However, understanding the …