The aim of this study is to explore the contemporary digital marketing strategies and tools
and the role played by these in various marketing activities or areas. The study also explores …

One of the most significant changes in the last decade in the business environment has
been caused by the development of information technologies and the internet. The internal …

Abstract Perkembangan Usaha Mikro Kecil dan Menengah (UMKM) menjadi stagnan di
masa pandemi Covid-19. Banyak sekali UMKM mengalami penurunan penjualan dan tidak …

The proliferation of social media platforms and corresponding consumer adoption in recent
years has precipitated a paradigm shift, significantly altering the ways customers engage …

The study highlights how digital marketing is often detrimental, when it is done by unskilled
service providers. It highlights how the hyped services of search engine marketing (SEM) …

Digital tools and marketing have been widely adopted in various industries throughout the
world. These tools have enabled companies to obtain real-time customer insights and create …

Currently, the digital economy contributes decisively to an increase in competitiveness,
especially as a digital transformation involves migrating to new technological models where …

En los últimos años, el auge de las TIC ha desembocado en la dimensión que en la
actualidad tiene el marketing digital, entendido como la utilización de recursos tecnológicos …

Teknolojik gelişmeler ve yaygınlaşan internet kullanımı, işletmelerin hedef müşterilerine
dijital medya gibi yeni ve yenilikçi yollar ile ulaşmasına neden olmaktadır. Tüketicilerin dijital …

In this article, we explore how digital marketers think about marketing in the age of Big Data
surveillance, automatic computational analyses, and algorithmic shaping of choice contexts …