Purpose The purpose of this study is to review and synthesize the literature on in-app
advertising, identify gaps and propose future research directions. Design/methodology …

Using blockchain technology in digital marketing is still a budding concept. Hence, this
chapter aims to do a systematic review of research published on this topic from 2015 to 2021 …

Globally, the financial industry in the recent times has witnessed various forms of fraudulent
activities in the financial markets creating dilemma for the professionals, and the auditors …

Web-based browser fingerprint (or device fingerprint) is a tool used to identify and track user
activity in web traffic. It is also used to identify computers that are abusing online advertising …

Online advertising has become the backbone of the Internet economy by revolutionizing
business marketing. It provides a simple and efficient way for advertisers to display their …

Online advertising fraud has brought huge economic losses to global advertisers. We
propose and compare a set of graph models to detect fraudulent Internet Protocol addresses …

The growth of the online advertising industry has created new business opportunities on the
Internet. Companies and advertisers are turning to digital ad platforms like never before to …

In today's scenario, web advertising has a very important role for promotion of any business
through keywords. And due to this the capacity of click fraud to impact business models …

Conventional crowdsourcing platforms primarily rely on a central server as the broker for
information exchange. Although many efforts have been made, centralized platforms are still …

Distinguishing between web traffic generated by bots and humans is an important task in the
evaluation of online marketing campaigns. One of the main challenges is related to only …