This qualitative research investigates the intersectionality of gender equality initiatives and
supply chain resilience within sustainability practices. Through in-depth interviews and …

This qualitative research explores the intricate relationship between cultural influences on
supply chain practices and their implications for marketing strategies. Cultural dimensions …

This qualitative study explores the role of supply chain partnerships in enhancing brand
value through collaborative marketing efforts. By analyzing diverse cases from industries …

Consumer trust in supply chain certifications plays a pivotal role in shaping contemporary
consumer behavior and marketing effectiveness. This qualitative research investigates …

This study explores the impact of supply chain visibility (SCV) on marketing strategies within
the fast-moving consumer goods (FMCG) industry. In a rapidly evolving market …

This research aims to explore the adoption and impact of green supply chain practices
(GSCP) on sustainable development in Bangladesh. The study seeks to understand the …

Brand communication and supply chain management are critical components of value co-
creation in B2B markets, yet their interplay and implications remain underexplored in current …

Aligning supply chain and marketing functions is crucial for high-tech startups aiming to
successfully launch new products in competitive markets. This qualitative research explores …

In today's volatile and competitive business landscape, achieving synergy between supply
chain agility and marketing flexibility is imperative for organizations striving to enhance …

This qualitative research investigates the pivotal role of Human Resource Management
(HRM) in enhancing supply chain effectiveness. Through semi-structured interviews with 25 …