In this study, we use bibliometric analysis and systematic review to analyze electronic word-
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …

This research develops a conceptualized model that illuminates the role of luxury
perceptions in explaining consumer engagement in social media WOM and luxury purchase …

Prior research has not systematically investigated the enablers and inhibitors in conjunction
to measure consumer behavior toward mobile wallets (m-wallets), focusing either on the …

Extant research examines the factors that cause the initial adoption of digital technologies,
like mobile wallets, with limited focus on post-adoption behaviours. This work proposes a …

Social media creates digital communication channels to interact with customers and needed
attention to the broadening understanding of marketing. This study aims to examine the …

Purpose In this era of digital technology, the banking sector has revolutionized its operations
by using web-based Internet banking services. However, the success of these financial …

This paper investigates the effect of network centrality and network density on the propensity
to engage in positive and negative eWOM, using social networks usage as a moderating …

Mobile apps offering online to offline (O2O) services act as aggregators providing interface
for delivery of required products and services at a preferred location. Despite offering …

Our paper explores how individual customers' promoter scores are linked to their electronic
word-of-mouth (e-WOM) behaviour under different cultural contexts. We conducted two …

This research aims to provide a picture of the elements influencing customers' intentions to
purchase luxury products online using social exchange theory (SET). Second, we …