The aim of this paper is to evaluate the critical success factors and investigate the benefits
that might be gained once implementing Electronic Customer Relationship Management at …

The aim of the research is to examine the effect of social media marketing activities on brand
awareness, brand image, and brand loyalty. In addition, it has been aimed to analyze the …

This study examined the impact of E-CRM on customer loyalty with the mediating effect of
customer satisfaction in the banking industry. Customer satisfaction is important for loyalty …

This study aims to examine the effects of product attributes during the prototype stage on
customer satisfaction and intention to buy. The new product examined was cookies enriched …

This study aims to examine the effects of product attributes during the prototype stage on
customer satisfaction and intention to buy. The new product examined was cookies enriched …

This article's objective is to explore the differences between online shopping behavior in two
different markets by explaining the attitudinal and behavioral loyalty of consumers. The …

Purpose This study aims to investigate how the commitment of Islamic banking customers is
influenced by trust, relationship expectations and conflict management. In turn, the influence …

Despite the growing significance of electronic customer relationship management (E-CRM)
and its influence on consumer behaviours, there remains a scarcity of studies investigating …

Due to the rise in the number of internet users in Zimbabwe, the banking sector has seen
significant changes in terms of customer relationship management. Electronic customer …

A presente pesquisa teve como principal objetivo identificar a influência da personalidade
de marca e do significado do produto na percepção do relacionamento das clientes da …