Gamification has attracted considerable practitioner attention and has become a viable tactic for influencing behavior, boosting innovation, and improving marketing outcomes across …
A circular economy maximizes the value of material resources and minimizes greenhouse gas emissions, resource use, waste and pollution. We will posit that circularity needs to be …
Harnessing digital technology is of increasing concern as product firms organize for service- led growth. Adopting a service ecosystem perspective, we analyze interfirm and intrafirm …
Cities worldwide are attempting to transform themselves into smart cities. Recent cases and studies show that a key factor in this transformation is the use of urban big data from …
While service design has been highlighted as a promising approach for driving innovation, there are often struggles in realizing lasting change in practice. The issues with long-term …
J Trischler, J Westman Trischler - Public Management Review, 2022 - Taylor & Francis
This article contributes a novel approach to public service design in the age of digitalization. Termed 'design for experience', this approach builds on developments in the fields of …
Purpose This study aims to introduce the special issue on digital marketing and business-to- business (B2B) relationships. In general, only modest attention has been devoted to the …
Zooming out: actor engagement beyond the dyadic | Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us Advanced search Zooming out: actor …
Purpose The purpose of this paper is to explore the emergence of innovation in smart service systems to conceptualize how actor's relationships through technology-enabled …