Self-adjustment processes are crucial for ensuring service system viability in the light of
emerging adoption of digital technologies that shape value co-creation. This article offers a …

Highlights•There is widespread emphasis on cognition when relating design to
innovation.•A focus on embodied experience can advance understanding of the trigger of …

Purpose Service ecosystems are becoming an important domain of joint value creation and
resource integration, and the literature in the field is burgeoning. The recent growth in the …

This paper explores value co-creation and co-destruction by focusing on the role of value
propositions, practices, and institutions in the tourism ecosystem during COVID-19 …

As the marketing literature increasingly construes markets as malleable entities, research
studies of 'market-shaping'strategies have gained increasing attention in recent years …

The industry has entered on the Fourth Industrial Revolution, the so-called Industry 4.0, with
global markets and strong competition, some traditional manufacturing firms are …

Purpose This study aims to examine the development of service ecosystems literature and
its four premises as follows: the characterization of service ecosystems as loosely coupled …

This article conceptualizes public value and develops a conceptual framework for
understanding the nature of public value in public service ecosystems. So far, the …

Many marketing phenomena involve a group's collective experiences; however, marketing
research largely focuses on an individual's experiences. This research argues that …

Purpose The purpose of this paper is to contribute to the interdisciplinary debate promoted
by service research community by establishing the conceptual frame within which different …