Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review
Social media are increasingly becoming a valuable tool for Business-to-Business (B2B)
organizations. However, social media research in B2B lacks a comprehensive overview …
organizations. However, social media research in B2B lacks a comprehensive overview …
Digital internal communication: an interplay of socio‐technical elements
Digital transformation has become a research focus in recent years. Likewise, internal
communication (IC) is one of the fastest‐growing specialisations in public relations and …
communication (IC) is one of the fastest‐growing specialisations in public relations and …
Employee agility and enterprise social media: The Role of IT proficiency and work expertise
Enterprise social media (ESM) is an emerging technology that is widely adopted by
organizations as a digital platform for facilitating employee communication. However, very …
organizations as a digital platform for facilitating employee communication. However, very …
[HTML][HTML] Why do people purchase virtual goods? A uses and gratification (U&G) theory perspective
Few literature studies have investigated the relationships between different uses and
gratifications (U&Gs) of mobile instant messaging (MIM) apps, continuation, and purchase …
gratifications (U&Gs) of mobile instant messaging (MIM) apps, continuation, and purchase …
Consumer acceptance of voice-activated smart home devices for product information seeking and online ordering
B Canziani, S MacSween - Computers in Human Behavior, 2021 - Elsevier
This paper explores how voice-activated smart home devices (SHDs) like Amazon Alexa
and Google Home influence consumers' retail information seeking and ordering behaviors …
and Google Home influence consumers' retail information seeking and ordering behaviors …
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
The rising diffusion of enterprise social media (ESM) platforms worldwide necessitates a
deeper understanding of how specific ESM affordances impact contemporary performance …
deeper understanding of how specific ESM affordances impact contemporary performance …
Examining the effects of enterprise social media on operational and social performance during environmental disruption
Building on resource-based, dynamic capabilities and knowledge-based views, we examine
how enterprise social media (ESM) usage leads to organisational decision-making …
how enterprise social media (ESM) usage leads to organisational decision-making …
Exploring social media adoption in small and medium enterprises in Iraq: Pivotal role of social media network capability and customer involvement
ABSTRACT Small and Medium-sized Enterprises (SMEs) can communicate with their
consumers and provide them with relevant information on cost-effective goods or services …
consumers and provide them with relevant information on cost-effective goods or services …
Unraveling the psychological and behavioral consequences of using enterprise social media (ESM) in mitigating the cyberslacking
Our study addresses the understudied impact of enterprise social media (ESM) on employee
productivity and performance. We explore the relationship between ESM use, interruption …
productivity and performance. We explore the relationship between ESM use, interruption …
[HTML][HTML] The motivations for and well-being implications of social media use at work among millennials and members of former generations
Working life has digitalized considerably in recent decades and organizations have taken
into use new forms of collaborative technologies such as social media platforms. This study …
into use new forms of collaborative technologies such as social media platforms. This study …