The emergence of numerous Internet celebrities on social media platforms has created
fierce competition among this group of individuals, making the maintenance of enduring …

Do people believe in misleading information disseminated via contemporary Internet
memes? Do they believe in it more compared with information provided via text? This …

A Fast Friends procedure was created years ago as a method to generate closeness
between people interacting for the first time and to provide an experimental procedure to test …

This study combined user-avatar similarity and Proteus effect predictions to incentivize
physical activity. 305 participants ran while wearing accelerometers and a heart rate …

Very few studies have examined if emoji play a role in first-time interactions and whether
their use conveys information about relationship initiation intentions. In two experimental …

A sharing economy promotes the optimal allocation of various resources, and is especially
stimulating for social resources that positively impact social development. Therefore, how to …

Extensive research has focused on social anxiety in various contexts of human
relationships. However, only a small number of studies have aimed to understand social …

In influencer marketing, both mega-influencers (> 1 million followers) and micro-influencers
(10,000–100,000 followers) are successful. In this empirical study (n= 510), the underlying …

Physical appearance is known to influence individuals' search for a romantic relationship.
However, previous studies seldom consider how this factor plays its role at two sides of an …

Five studies explored how users of online dating platforms, such as Tinder™ and Parship,
are perceived by others. Participants were presented with ostensibly real profiles of …