Packaging design is pivotal in motivating consumer decisions, as a key communication tool
from creation to purchase. Currently, the interpretation and evaluation of packaging's impact …

Public policy makers have recently recommended deactivating the marketing functions of
unhealthy food packaging by enforcing the use of plain food packaging. It is noteworthy …

Purpose The purpose of this paper is to analyse how the nutritional traffic light can reduce
consumers' intention to purchase unhealthy food by eliciting negative emotions (ie fear and …

The idea of measuring emotions associated with food and food practices was initially
conceived in the marketing field. The Sensory field began exploring this concept as recently …

With the healthcare industry moving towards self‐medication, the number of self‐service
pharmacies stocking over‐the‐counter pharmaceuticals (OTCP) is rising. The aesthetic …

Purpose–The study aims to theoretically establish brand personality, brand experience,
brand attributes, and brand affect as antecedents of brand engagement. Additionally, this …

The affective experience generated when users play computer games can influence their
attitude and preference towards the game. Existing evaluation means mainly depend on …

Because most consistent findings from previous studies have found the inconsistency
between consumers' statements and their behaviour, this paper analyses diverse young …

Electromyography (EMG), galvanic skin responses (GSR), and electrocardiogram (ECG)
tools have been used to investigate emotional responses to marketing stimuli …

Objective-systematically review the role of colors within branding and value creation in food
packaging and offer a novelty overview related to brand identification and value creation …