Food packaging maintains the food safety and ensures the quality of food throughout the
supply chain. Both are achieved by the protective function of the packaging against negative …

This review aims to tackle the challenge of understanding how visual design cues can affect
behavioural outcomes in a food context. The review answers two key questions:(1) What are …

Packaging is a critical aspect of the marketing offer, with many implications for the multi-
sensory customer experience. It can affect attention, comprehension of value, perception of …

Empirical work on color and psychological functioning has a long history, dating back to the
19th century. This early research focused on five different areas: Arousal, physical strength …

Being able to quantify the conspicuousness of animal and plant colouration is key to
understanding its evolutionary and adaptive significance. Camouflaged animals, for …

Background: Previous work has revealed sizeable deficits in the abilities of children with an
autism spectrum disorder (ASD) to integrate auditory and visual speech signals, with clear …

The visual system utilizes environmental features to direct gaze efficiently when locating
objects. While previous research has isolated various features' contributions to gaze …

Both evolutionary considerations and recent research suggest that the color red serves as a
signal indicating an object's importance. However, until now, there is no evidence that this …

A salient object can attract attention irrespective of its relevance to current goals. However,
this bottom up effect tends to be short-lived (eg< 150 ms) and it is generally assumed that …

Even though the dynamicity of our environment is a given, much of what we know on fixation
selection comes from studies of static scene viewing. We performed a direct comparison of …