Financial institutions are increasingly leveraging on advanced technologies, facilitated by
the availability of Machine Learning methods that are being integrated into several …

The integration of automation and process optimization within the context of AI-powered
digital transformation has emerged as a pivotal strategy for organizations aiming to enhance …

There are several decisions that consumers have to take throughout the day. These
decisions many be insignificant but these decisions can make marketers to be awaken …

Artificial intelligence (AI) is playing an increasingly important role in the corporate strategic
development, and this study explores the relationship between AI and corporate sustainable …

This chapter is an extended research work showing the role of applications of Information
Systems (IS) and importance of data security in Marketing Management. This research …

Using the extreme gradient boosting (XGBoost) algorithm, which is at the forefront of
machine learning algorithms, this study comprehensively examines the impact of CEO and …

Among the causes of the low success rate of the projects (around 35% of the total) is the low
level of maturity of the technologies available for the management of the projects …

Artificial Intelligence (AI) has emerged as a groundbreaking technology offering unparallel
opportunities to enhance business efficiency and competitiveness. Recently, AI has gained …

This chapter provides a practical sketch of the fundamentals of digital marketing. The
framework comprises an overview of digital marketing development. This research is based …

Consumer behavior includes the process of buying, using and disposing any product and
services. This is an extend research paper for measuring the CB for consumption and …