To explain trade-offs in choice, researchers have proposed myriad phenomena and
decision rules, each paired with separate theories and idiosyncratic vocabularies. Yet most …

The COVID-19 pandemic has significantly influenced our daily and social lives as well as
our consumption patterns. This paper focuses on the relationship between the COVID-19 …

Variety-seeking is a popular choice strategy in consumers' daily lives, and many factors
influence it. This study conducted a narrative and structured literature review based on three …

This article investigates how the perceived threats caused by COVID-19 affect consumers'
travel choices and actions by influencing their intentions to seek variety. Four studies show …

Consumers often become “stuck in a rabbit hole” when consuming media. They may watch
several YouTube videos in the same category or view several thematically similar artistic …

Despite the popularity of gamification to improve the quality of experience in a variety of
services, there is a lack of evidence on its effective integration into service design and the …

Variety‐seeking research has examined antecedents in terms of contextual factors and
individual differences. However, it does not consider the interaction of individual difference …

We define simulated satiation through reality‐enhancing technology as any attenuation in
perceived benefits that occurs within or results from vicarious and simulated intermediary …

The preference structure of consumers remains a perplexing issue for sharing platforms.
This study aims to broaden the understanding of shared consumption (SC) adoption. It …

What determines an individual's preference for high‐or low‐intensity visual stimuli? This
research designed four studies, including one incentive‐compatible study, to explore a …