Knowledge management capability, environmental dynamism and innovation strategy in Malaysian firms | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
Purpose This study examines the impact of customer involvement (CI), technology strategy, firm internationalization and servitization on product and service innovation performance …
O Oklevik, H Nysveen, PE Pedersen - Journal of marketing theory …, 2024 - Taylor & Francis
Although a few studies have examined the influences of the co-creation elements of dialogue, access, risk assessment, and transparency (DART), little is known about the …
Research question Despite the increasing importance of customer engagement (CE) as a significant facet to facilitate increased profitability for organisations, little sport management …
Purpose The purpose of this paper is to examine the influence of the dialogue, access, risk assessment and transparency model of value co-creation processes (dialogue, access, risk …
The objectives of this study are to examine the influence of knowledge sharing and inter- departmental connectedness on exploratory innovation, exploitative innovation, and firm's …
Co-creation with consumers is increasingly attracting the interest of companies, as a rich source of innovation and value generation. However, the triggers of consumer's interest …
Based on the DART model, this research aims to assess the influence of value co-creation (VCC) processes on hotels' innovation performance (IP) in terms of new service …
S Yang, J Cai, H Tu - Marketing Intelligence & Planning, 2021 - emerald.com
Purpose This study examines the effects of the online brand community's (OBC) humor climate on the value cocreation (VCC) behavior of consumers using the affective events …