The sharing economy: A marketing perspective

WM Lim - Australasian Marketing Journal, 2020 - journals.sagepub.com
Many marketers have struggled to harmonise the disparate and fragmented underpinnings
characterising the sharing economy under a single umbrella that is not only comprehensive …

Knowledge management capability, environmental dynamism and innovation strategy in Malaysian firms

SK Taghizadeh, A Karini, G Nadarajah… - Management …, 2020 - emerald.com
Knowledge management capability, environmental dynamism and innovation strategy in
Malaysian firms | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation

A Behl, S Kamboj, B Sarmah, V Pereira… - International Marketing …, 2023 - emerald.com
Purpose This study examines the impact of customer involvement (CI), technology strategy,
firm internationalization and servitization on product and service innovation performance …

Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction: a brand engagement perspective

O Oklevik, H Nysveen, PE Pedersen - Journal of marketing theory …, 2024 - Taylor & Francis
Although a few studies have examined the influences of the co-creation elements of
dialogue, access, risk assessment, and transparency (DART), little is known about the …

The impact of perceived corporate social responsibility on value-in-use through customer engagement in non-profit sports clubs: The moderating role of co-production

M Behnam, C Anagnostopoulos, T Byers… - European sport …, 2023 - Taylor & Francis
Research question Despite the increasing importance of customer engagement (CE) as a
significant facet to facilitate increased profitability for organisations, little sport management …

Value co-creation and new service performance: mediated by value-informed pricing

SK Taghizadeh, SA Rahman… - Journal of Business & …, 2022 - emerald.com
Purpose The purpose of this paper is to examine the influence of the dialogue, access, risk
assessment and transparency model of value co-creation processes (dialogue, access, risk …

Exploratory innovation, exploitative innovation and operational performance: influence of informal social relations in environmental competitiveness

S AlAbri, SK Taghizadeh, GM Khan, SA Rahman - Quality & Quantity, 2022 - Springer
The objectives of this study are to examine the influence of knowledge sharing and inter-
departmental connectedness on exploratory innovation, exploitative innovation, and firm's …

Does one design fit them all? Study of drivers of co-creation interest along different consumer segments

S Zare, D Bettiga, L Lamberti - Journal of Strategic Marketing, 2019 - Taylor & Francis
Co-creation with consumers is increasingly attracting the interest of companies, as a rich
source of innovation and value generation. However, the triggers of consumer's interest …

Value co-creation and innovation performance: Insight knowledge from companies and customers in the Malaysian hotel industry

SK Taghizadeh, SA Rahman… - International …, 2022 - inderscienceonline.com
Based on the DART model, this research aims to assess the influence of value co-creation
(VCC) processes on hotels' innovation performance (IP) in terms of new service …

Effects of humor climate within online brand community

S Yang, J Cai, H Tu - Marketing Intelligence & Planning, 2021 - emerald.com
Purpose This study examines the effects of the online brand community's (OBC) humor
climate on the value cocreation (VCC) behavior of consumers using the affective events …