The contemporary business landscape is witnessing an ever‐increasing concern for
environmental sustainability, which has also surfaced in the apparel industry through the …

This article aims to assist researchers in navigating the path to theory creation by
investigating how they might build theory through literature reviews. In particular, we …

This study analyzes the degree to which conspicuous consumption motives, environmental
concern, perceived consumer effectiveness, trust in sustainable clothing brands, and …

Vinted is a free digital sharing economy platform where individuals buy and sell second-
hand apparel. It is an example of industry 4.0 that promotes an innovative and successful …

The recent growth in digital marketing investments and revenues has attracted the attention
of both marketing practitioners and scholars. However, this growth has dramatically …

Sustainable fashion is imperative to address environmental and social issues associated
with the fashion industry. Although it is argued that consumers' willingness to pay more …

This research develops a theoretical model of the effect of social cynicism as a personality
trait on trust in green clothing brands. We conducted an online survey of a representative …

Despite the broad interest and rapid increase in studying green consumer behaviour (GCB)
from a social perspective, related articles have been presented in a piecemeal fashion and …

Purpose The purpose of this study synthesises the body of research revolving around
blockchain technology (BCT) whilst drawing on the technology-organization-environment …

The sustainable consumption trend is gaining popularity among Gen Z. Guided by the
environmental awareness construct, Norm Activation Model, corporate social responsibility …