[HTML][HTML] Artificial intelligence (AI) applications for marketing: A literature-based study
Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …
and data sources, improving software's data management capabilities, and designing …
[HTML][HTML] Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research
JR Saura, D Ribeiro-Soriano… - Industrial Marketing …, 2021 - Elsevier
The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …
where data-driven decision making is crucial for successful strategies. At the same time, the …
[HTML][HTML] Artificial intelligence and knowledge sharing: Contributing factors to organizational performance
The evolution of organizational processes and performance over the past decade has been
largely enabled by cutting-edge technologies such as data analytics, artificial intelligence …
largely enabled by cutting-edge technologies such as data analytics, artificial intelligence …
The evolving role of artificial intelligence in marketing: A review and research agenda
An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …
marketing has shown that AI is capable of mimicking humans and performing activities in an …
Internationalization, digitalization, and sustainability: Are SMEs ready? A survey on synergies and substituting effects among growth paths
Internationalization, digitalization, and sustainability are three key growth paths for firms. In
particular, the contemporary economy stresses the relevance of digital transformation as a …
particular, the contemporary economy stresses the relevance of digital transformation as a …
[HTML][HTML] Artificial intelligence in supply chain management: A systematic literature review
R Toorajipour, V Sohrabpour, A Nazarpour… - Journal of Business …, 2021 - Elsevier
This paper seeks to identify the contributions of artificial intelligence (AI) to supply chain
management (SCM) through a systematic review of the existing literature. To address the …
management (SCM) through a systematic review of the existing literature. To address the …
[HTML][HTML] Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities
Artificial intelligence (AI) has captured substantial interest from a wide array of marketing
scholars in recent years. Our research contributes to this emerging domain by examining AI …
scholars in recent years. Our research contributes to this emerging domain by examining AI …
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
The rapid advancement of artificial intelligence (AI) offers exciting opportunities for
marketing practice and academic research. In this study, through the application of natural …
marketing practice and academic research. In this study, through the application of natural …
The digital marketing capabilities gap
Over the past two decades, digitalization has revolutionized not only consumer marketing
but also industrial marketing. Both industrial marketing scholars and industrial marketers …
but also industrial marketing. Both industrial marketing scholars and industrial marketers …
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
S Bag, S Gupta, A Kumar, U Sivarajah - Industrial marketing management, 2021 - Elsevier
This study examines the effect of big data powered artificial intelligence on customer
knowledge creation, user knowledge creation and external market knowledge creation to …
knowledge creation, user knowledge creation and external market knowledge creation to …