[PDF][PDF] The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review
Marketing is the cornerstone of an organization as it is vital to both strategic planning and
business operations. An organizationLs longrun success depends on its ability to create …
business operations. An organizationLs longrun success depends on its ability to create …
Artificial intelligence-driven music biometrics influencing customers' retail buying behavior
This study examines the digital transformation effects of artificial intelligence (AI)-based
facial and music biometrics on customers' cognitive and emotional states, and how these …
facial and music biometrics on customers' cognitive and emotional states, and how these …
Identifying and Explaining the Effective Factors of Digital Marketing Strategies in Consumers' Emotional States and Sales Rates: A Mixed Methods Research
MM Mehralian - 20th International Conference of the Business and …, 2022 - papers.ssrn.com
In view of previous marketing research, building confidence is the integral part of
establishing, developing, and maintaining effective buyer-seller relationships in …
establishing, developing, and maintaining effective buyer-seller relationships in …
The effects of chatbots' attributes on customer relationships with brands: PLS-SEM and importance–performance map analysis
Purpose Many firms are investing in digital services to improve customer experiences.
Virtual service agents, or “e-service agents”(“e-agents”) such as chatbots, are examples of …
Virtual service agents, or “e-service agents”(“e-agents”) such as chatbots, are examples of …
Lean supply chain management and Industry 4.0 interrelationships: the status quo and future perspectives
A El Jaouhari, J Arif, S Fellaki, M Amejwal… - International Journal of …, 2022 - emerald.com
Lean supply chain management and Industry 4.0 interrelationships: the status quo and future
perspectives | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
perspectives | Emerald Insight Books and journals Case studies Expert Briefings Open Access …
An integrated AI framework for managing organizational risk and climate change concerns in B2B market
Abstract The United Nations identified sustainable development goals that focus on the
three pillars of sustainability-Economy, Society, and Environment. The capability of Artificial …
three pillars of sustainability-Economy, Society, and Environment. The capability of Artificial …
A framework for digital marketing research: investigating the four cultural eras of digital marketing
L Busca, L Bertrandias - Journal of Interactive Marketing, 2020 - journals.sagepub.com
The digital marketing discipline is facing growing fragmentation; the proliferation of different
subareas of research impedes the accumulation of knowledge. This fragmentation seems …
subareas of research impedes the accumulation of knowledge. This fragmentation seems …
Customer predictive analytics using artificial intelligence
This conceptual paper exclusively focused on how artificial intelligence (AI) serves as a
means to identify a target audience. Focusing on the marketing context, a structured …
means to identify a target audience. Focusing on the marketing context, a structured …
Enabling artificial intelligence on a donation-based crowdfunding platform: a theoretical approach
Individual or group donations form an important aspect of disaster relief operations.
Donation-based crowdfunding (DBC) tasks are often listed on crowdfunding platforms to …
Donation-based crowdfunding (DBC) tasks are often listed on crowdfunding platforms to …
Understanding the implications of artificial intelligence on field service operations: A case study of BT
Driven by insufficient empirical research and understanding about AI deployment in
operations management, we set out to explore the implications of AI on field service …
operations management, we set out to explore the implications of AI on field service …