Purpose Data-driven marketing is replacing conventional marketing strategies. The modern
marketing strategy is based on insights derived from customer behavior information …

Purpose This study aims to identify the trending topics, emerging themes and future
research directions in supply chain management (SCM) through multiple source of data. The …

Digital technologies have dramatically changed business practices and consumer buying
behavior. This study integrates artificial intelligence technology, consumer engagement on …

Purpose This paper aims to explore employee perceptions of companies engaged in
services and banking of the role of change leadership on the application of artificial …

This study contributes to the extant literature by empirically investigating the influence of
Business-to-Business (B2B) firms' technology readiness on information technology …

Artificial intelligence (AI) is revolutionizing consumer–provider interactions by changing the
nature of online purchases. This study uses the social support theory to investigate …

Purpose The financial technology (FinTech) era has brought a revolutionary change in the
financial sector's customer experiences at the national and global levels. The importance of …

Shopping through short video communities has become a new trend, but few currently
understand users' purchase intention toward TikTok online courses. This research …

Purpose This study aims to investigate about the use of artificial intelligence (AI)(man
machine relationship) regarding organizational behavior. The aim of this research paper is …

Small and medium enterprises (SMEs) are often considered an economic engine. The
digital boom that has happened in the recent years offers a variety of tools to these SMEs to …